Our Process
At Trailhead, our process is rooted in deep collaboration and driven by curiosity. Whether partnering with production companies, creative directors, museums, or brands, we begin by immersing ourselves in your vision—listening, researching, and challenging conventions. From concept development to final execution, we blend design, animation, and narrative craft to create work that transcends traditional storytelling. With each project, we strive to uncover new visual languages and push creative boundaries, ensuring that every frame serves both purpose and emotion.
Getting Started
The beginning of every project at Trailhead is about alignment and discovery. We start by sitting down with you to understand your goals, audience, and creative vision. Through thoughtful conversations and collaborative exploration, we define the story’s core and identify the most powerful way to bring it to life. This early phase often includes moodboarding, research, and creative strategy—laying a strong foundation that guides every design and animation decision that follows. It's a space for curiosity, clarity, and setting the tone for a process built on trust and shared ambition.
Design
We shape the visual identity of each project by developing custom style frames that define tone, mood, and direction. These design elements serve as a blueprint for motion, color, and composition from concept through delivery
Production
Once the creative direction is defined, we move into production—where ideas form through motion design, and animation. At Trailhead, we harness a range of industry-leading tools, including Unreal Engine for real-time rendering and immersive world-building, along with traditional 2D/3D animation software, compositing suites, and bespoke pipelines tailored to each project's needs. Whether crafting hyper-real environments, stylized visuals, or abstract narratives, we choose the right tools to best serve the story. This phase is iterative and collaborative, inviting feedback as we refine each frame to ensure the final result not only meets but elevates the original vision.
Format
Whether for TV, social media, concert visuals, immersive visuals, or marketing, we will deliver the format and frame rate needed as well as text or text-less versions for international distribution.
